What do the San Francisco Marathon, Tough Mudder, and infrared technology pioneer HigherDOSE all have in common? The brilliant entrepreneurial mindset of Katie Kaps. After graduating magna cum laude from Georgetown, Katie studied at The London School of Economics, and was a Consumer/Retail investment banker at Merrill Lynch before being recruited to be the marketing and business mind behind the San Francisco Marathon. Following the SF marathon, Katie joined Tough Mudder and helped grow the business from $10 million to $150 million in revenue by the time she left. There she did strategy, new business development, and managed the international expansion team, and was proud to be named international employee of the year in 2013. Once she met Lauren and heard her pitch for infrared saunas, HigherDOSE was born and the rest was history. In addition to pioneering a ‘space within a space’ model with existing brick and mortar locations like Equinox and 11 Howard (creating a minimum viable product for retail), Katie turned HigherDOSE into an 8-figure startup with only 4 employees, in addition to pivoting to being a product-focused company during the pandemic at lightning speed. HigherDOSE has now expanded their offerings into topicals and ingestibles and Katie and Lauren have starred in their very own “Bio-HackHers” YouTube series, cementing her foothold as a woman leading the wellness industry to a new frontier.
