How is marketing in 2024 different? Barbie, Taylor, and Beyonce dominated – Entertainment continues to be an important vehicle. The hottest year on record? Brands are expected to step it up for the Environment. And of course, it’s an Election year. Whether ensuring the accurate dissemination of news or encouraging voting, brands have a critical role to play. This panel will explore how brand loyalty, influencers and record spending and colliding, while marketers are still fighting to keep their narrative top-of-mind.

Moderator

Michelle Stevenson

Executive Director, Marketing and Communications, Milken Institute

Speakers

Kathy Baird

Chief Communications Officer, The Washington Post

Joe Gagliese

Co-Founder and Co-CEO, Viral Nation

Ella Kieran

Senior Vice President of Marketing, WPP Events

Kenny Mitchell

Global Chief Marketing Officer, LS&Co.

Raja Rajamannar

Chief Marketing and Communications Officer, Mastercard

Amy Tunick

Chief Marketing Officer, National CineMedia