Asako Hoshino
Executive Officer and Executive Vice President, Nissan Motor Corporation
Asako Hoshino serves as executive vice president for Nissan Motor Co., Ltd. (NML), acting as brand champion and overseeing global marketing & sales and global customer experience. She also chairs the management committee for the Japan-ASEAN region, in which capacity she leads all business operations in the region. Hoshino is also a member of NML’s Executive Committee and INFINITI management committee. She has served as an executive vice president since May 2019.Hoshino also founded the company’s market intelligence function and played a key role in helping to guide strategies to ensure that NML’s products and technologies best meet the needs of customers and markets. Hoshino is also a leader on gender equality issues, having helped to establish NML’s Diversity Development Office to increase the number of women in leadership positions throughout the company. Before joining NML, Hoshino served at Intage Inc., a Japanese marketing analytics consulting company. In 2001, she played a pivotal role in helping to take the company public in Japan. Hoshino has a bachelor’s degree in economics and econometrics from Keio University and an MBA in Marketing, Management and Finance from the Kellogg School.
