Pablo Di Si was appointed President and CEO, Volkswagen Group of America, and CEO, Volkswagen North American Region, effective Sept. 1, 2022. He is responsible for the Group‘s growth strategy in the U.S., with a portfolio of more than 25 EV models planned by 2030. He assumes leadership for the 20,000+ employees across the region who are helping seize the historic market opportunities across the U.S., Mexico, and Canada. Previously, Pablo was Executive Chairman of Volkswagen South America Region with more than EUR 7 billion in sales and 20,000 employees. He led the Latin American market’s return to profitability for the first time in years, promoting the most significant launch of new products in its history tailored to the region’s needs. He led a restructuring focused on cultural transformation, creating new business models, accelerating digitalization, and improving client satisfaction. Volkswagen became the leader in the A0 SUV segment in Brazil, and the brand remains the largest producer and exporter of light vehicles in the country. Pablo began his career at Volkswagen Group in 2014 as President and CEO of Volkswagen Argentina. He took over the position of President and CEO of Volkswagen Brazil and Latin America in 2017. Recently, he was appointed Executive Chairman of Volkswagen South American Region.
