Connecting with the Next Generation of Consumers
Young people have become a potent influence on how shoppers purchase products and relate to brands. Consumer trends are clearly moving towards individual expression, label avoidance, and a mobilization of purchasing power to align with a variety of causes. How are brands responding to these demands? And as a company's relationship with its consumers becomes increasingly more important, how is community development becoming a key component of its brand and marketing strategy? Digital marketing is proliferating and consumer data increasingly more integral and available, so just how are brands strategically engaging with the next generation?
Moderator
Jenni Avins
Global Lifestyle Correspondent, Quartz
Speakers
Jonathan Neman
Co-Founder and CEO, sweetgreen
Cecilia Qvist
Global Head of Markets, Spotify
Jen Rubio
Co-Founder and Chief Brand Officer, Away
Tina Sharkey
Co-Founder and Co-Chairperson, Brandless
Nola Weinstein
Global Head of Culture, Engagement and Experiential Marketing, Twitter