War at the Shore: Steve Wynn, Donald Trump, and the Epic War to Save Atlantic City
June 25, 2012
4:30pm - 6:00pm
SpeakersRichard "Skip" Bronson, Author; Chairman and Co-Founder, U.S. Digital Gaming
DescriptionIn a city known for its heavyweight boxing matches, few bouts have been harder fought than this one: In the "War at the Shore," Las Vegas casino magnate Steve Wynn faced off against New York real estate mogul Donald Trump to develop a prime piece of property in 1990s Atlantic City, N.J.
Richard "Skip" Bronson had a front-row seat for this battle royale, and he describes it in intimate detail in his new book, "War at the Shore: Steve Wynn, Donald Trump, and the Epic War to Save Atlantic City."
At this Milken Institute Forum, Bronson will delve into the outsized personalities of the two combatants and tell the story of how this clash of money and power eventually transformed Atlantic City from a struggling spot for day trippers into a gambling destination. He will also offer some insight into the future of the industry, as chairman and co-founder of U.S. Digital Gaming.
The battle between Mirage Resorts and Trump Resorts over Renaissance Point, now known as the Marina District, raged from 1995 to 2000. Bronson sat on Mirage's board and served as president of New City Development Company, the subsidiary responsible for developing Mirage Resorts projects outside Nevada. As Bronson tells it, no money was spared and no punches were pulled.
Bronson also weaves in anecdotes from his personal story: A product of a fractured family from a city-owned housing project in Hartford, Conn.; former spelling bee champion and college dropout; and one of the nation's leading developers of shopping centers and office buildings, including Connecticut's tallest skyscraper.