Global Conference 2011
Investing in Intangibles
Monday, May 2, 2011 / 11:00 am - 12:15 pm
The old economy revolved around assets that could be seen or touched: machines, equipment, vehicles and buildings. But the new global economy is increasingly driven by intangible assets such as ideas, content, patents and powerful brands. Indeed, in a knowledge economy, intellectual property is infrastructure. Yet most investors don't perceive intangible assets as an investable asset class. This panel will explore their value, covering different intangible and intellectual property sectors as well as the opportunities and risks in this huge arena.