Global Conference 2010
President, Global Development, Starbucks
Arthur Rubinfeld is President of Global Development at Starbucks Coffee Company. He leads a team responsible for strategic site selection, design and creative concepts for the chain′s stores globally. Rubinfeld joined Starbucks in 1992 and spent almost 10 years building the firm from 100 stores to 4,000 stores worldwide. As senior vice president of real estate and store development, he played a major role in creating the customer experience to define the Starbucks brand, and established alliances with the Magic Johnson Development Corp. and Barnes & Noble bookstores. In 2002, Rubinfeld founded Airvision, an advisory firm specializing in brand positioning, growth strategies and operational plans. In 2006, he served as executive vice president, corporate strategy and chief development officer at Potbelly Sandwich Works. He returned to Starbucks in 2008. Rubinfeld is a registered architect and holds a bachelor′s degree in environmental design and a master′s degree in architecture from the University of Colorado.