The Invisible Green Hand:
How Individual Decisions and Markets
Can Reduce Greenhouse Gas Emissions
May 01, 2008
Martha Amram and and Nalin Kulatilaka

In this report from the SAVE initiative, the authors look at the everyday purchase and consumption decisions of individuals and the greenhouse-gas costs embedded in those purchases. These many small, individual actions add up to global climate change.

This paper outlines a strategy for reversing the course of climate change in exactly the same way, using the strength of our market economy to produce results quickly and cheaply.