Moderator:

Jared Carney, Chief Strategy Officer, Milken Institute; Acting Director, Milken Institute Asia Center

International firms are racing to tap into the lucrative Chinese market - but it pays to look before you leap. Just ask Apple: Last year China was its fastest-growing region, but the company has faced intellectual property disputes over the iPad and accusations of poor working conditions at factories run by its Chinese suppliers. China ranks 91st among nations in the World Bank's ease of doing business index. This panel will discuss the practicalities and pitfalls of the world's largest market, including finding the right local partner, hiring the right workforce and marketing to Chinese consumers. Which multinational firms are already out front in terms of establishing a presence and capturing market share? What do businesses need to know about Chinese business culture, contractual agreements and bureaucracy?

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