Frank Luntz: The Word Doctor Will See You NowMonday, April 30, 2012
11:00 AM - 12:15 PM
In a hyper-speed world where news can be made in 140 characters or less, it's never been more important to choose your words wisely. A well-crafted message can make all the difference between being a winner or a loser in the marketplace and the national debate. Political pollster and best-selling author Frank Luntz has his finger on the pulse of public opinion, and he's a master at using language to command the right reaction. In this session, he'll share strategies for mastering the art and science of effective communication.