Speaker:
Frank Luntz, CEO, Luntz Global; Contributor, Fox News

In a hyper-speed world where news can be made in 140 characters or less, it's never been more important to choose your words wisely. A well-crafted message can make all the difference between being a winner or a loser in the marketplace and the national debate. Political pollster and best-selling author Frank Luntz has his finger on the pulse of public opinion, and he's a master at using language to command the right reaction. In this session, he'll share strategies for mastering the art and science of effective communication.

Moderator:
Michael Milken, Chairman, Milken Institute

It's an age-old debate in the media industry: Is content really king, or do the gatekeepers hold the cards? The question is worth re-examining in an era of disruptive change, when new digital platforms are making content trickier to monetize. How quickly will web video mature into a sustainable business model? Will cable and satellite providers successfully incorporate competitive technologies and delivery systems? Will names like Google, Netflix, Hulu, Apple and Facebook displace the traditional media companies? Will these new players begin developing high-quality content of their own? How will revenue flows to studios, artists, writers and producers change?

Moderator:
John Seely Brown, Visiting Scholar and Advisor to the Provost, University of Southern California; Independent Co-Chairman, Deloitte Center for the Edge

Rapid globalization and advances in information technology have changed the very nature of innovation. "To innovate or die" has become an unofficial mantra for business in the 21st century. But the new rules of innovation require open and networked models of information exchange, as well as the use of prize-based incentives. Join us for a conversation about how the private sector is adapting to this new paradigm, and how government can facilitate this process by increasing access to and standardization of data.

Moderator:
Peter Comisar, Vice Chairman, Investment Banking, Guggenheim Partners

The e-commerce market is experiencing rapid growth and change, with social media usage, mobile technology adoption and the evolving consumer driving innovation at both established and nascent retailers. This panel provides views on the impact and opportunities provided by changes in technology and consumer behavior, from leading multi-channel retailers and emerging online-only leaders.

Moderator:
Andrew Miller, Entrepreneur and Founder, Football Nation, LLC

Web 1.0 first connected the world through the Internet. Web 2.0 helped organize the Internet and saw the dawn of social media - and since its advent, there's been an exponential rate of change. Not only has it transformed the way we communicate and do business, but it's generated such a deluge of data that we can hardly make sense of it all. What will Web 3.0 actually look like? Are we ready for whatever business and societal changes it will bring? Will it finally produce the tools we need to process, understand and harness all the data we've been capturing? How will it disrupt business models? Join us for a look at the future of the Web.

Moderator:
Kevin Klowden, Director, California Center, and Managing Economist, Milken Institute

As technology continues to evolve, it's changing the way filmmakers tell stories. Instead of simply building a better alien through prosthetics and makeup, they can conjure up a digital version limited only by imagination. Computer-generated realities are no longer just the province of science fiction and fantasy. They're the stuff of crime dramas and talking dogs in 30-second commercial spots. The experts on this panel will look at not only how things are accomplished today, but also where the industry is headed in the future.

Moderator:
Jim Gray, Sportscaster, Showtime, Sacramento Kings and Westwood One Radio

Albert Pujols just landed a 10-year, $240 million deal. Companies shelled out an average of $3.5 million for 30-second commercial spots during the Super Bowl. Kobe Bryant brought down $53 million in just 12 months, according to Forbes. And the sports world was just electrified as the Dodgers franchise sold for a cool $2 billion. Those dizzying figures are just a small slice of the pie, which encompasses everything from ticket sales to Tebow jerseys, from SportsCenter to Olympic sponsorships. In this age of fragmented audiences, major sporting events still manage to garner gigantic viewership numbers. This panel will bring together some of the biggest names on the business side of sports to discuss new opportunities, marketing strategies and the delicate balancing act between staying competitive but not overspending.

Moderator:
Marc Goodman, Founder, Future Crimes Institute; Global Security Advisor and Chair for Policy, Law & Ethics, Singularity University

President Obama has called attacks on U.S. computer networks "one of the most serious economic and national security threats our nation faces." The FBI's director recently warned IT professionals to be on the alert for organized cybercriminals, rogue hacktivists and breaches by foreign governments. Hackers have infiltrated banks, credit card companies, major retailers and defense contractors, pilfering consumer data and intellectual property. New measures to enhance cybersecurity are making their way through Congress, but will proposed federal standards really keep us one step ahead of the hackers? Can law enforcement handle a shadowy, constantly morphing enemy on the Internet - without further eroding privacy protections? How should governments, private firms and individuals respond to the threats?

Speaker:
Sumner Redstone, Executive Chairman, Viacom Inc. and CBS Corp.

Interviewer:
Michael Milken, Chairman, Milken Institute

Moderator:
Ken Rutkowski, CEO and Founder, METal International

Online multiplayer gaming proves that a currency doesn't have to exist in coins and printed bills to have value to millions of users. Some of the fastest-growing sectors of the economy, from the United States to China, increasingly see not only massive generation of virtual wealth, but efforts to exchange real money for virtual currency and virtual products. This panel will examine how the virtual economy is shaping not only spending habits but also efforts to create alternative means of commerce such as Bitcoin.

Moderator:
Alan Schwartz, Executive Chairman, Guggenheim Partners

"When everyone's special, then no one is." This line from "The Incredibles" was about superheroes, but does it apply to the entertainment industry as a whole, too? Almost anyone can create a video, upload it to YouTube and draw thousands - or even millions - of hits. GarageBand lets musicians create inexpensive yet polished MP3s to distribute to fans. And who needs a manager when there's social media? In short, what is content really worth when everyone can produce it? This panel takes a look at the future of the entertainment industry from 30,000 feet. It's increasingly risky to set out to produce a blockbuster; does niche programming represent the future in this age of fragmented audiences? Are remakes and sequels making audiences jaded, or do they prefer to spend precious entertainment dollars on known quantities? If consumers are watching on the biggest screens and the smallest handhelds, does the content differ based on the device? What will the new business model look like?