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Global Conference 2012 | Inside the Front Office: A Look at the Business of Sports
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Panel Detail:

Wednesday, May 2, 2012
11:00 AM - 12:00 PM

Inside the Front Office: A Look at the Business of Sports


Speakers:

Bob Arum, Founder and Chairman, Top Rank, Inc.

Mark Attanasio, Managing Partner, Crescent Capital Group; Chairman and Principal Owner, Milwaukee Brewers Baseball Club

Lewis Katz, Co-Managing Partner, Philadelphia Media Network; former Owner, New Jersey Nets and New Jersey Devils

Timothy Leiweke, President and CEO, AEG

Moderator:

Jim Gray, Sportscaster, Showtime, Sacramento Kings and Westwood One Radio

Albert Pujols just landed a 10-year, $240 million deal. Companies shelled out an average of $3.5 million for 30-second commercial spots during the Super Bowl. Kobe Bryant brought down $53 million in just 12 months, according to Forbes. And the sports world was just electrified as the Dodgers franchise sold for a cool $2 billion. Those dizzying figures are just a small slice of the pie, which encompasses everything from ticket sales to Tebow jerseys, from SportsCenter to Olympic sponsorships. In this age of fragmented audiences, major sporting events still manage to garner gigantic viewership numbers. This panel will bring together some of the biggest names on the business side of sports to discuss new opportunities, marketing strategies and the delicate balancing act between staying competitive but not overspending.


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