John Battelle of Federated Media says traditional, long-established brands need to define who they are in the new space of digital media.
In a world of instant information and nonstop media messages, it's more vital than ever for businesses to have a compelling and well-defined online presence. Tapping into social media networks is now indispensible: Facebook has grown to 400 million users (including 120 million out of a possible 180 million total Internet users in the U.S.). Friendcasting (friends uploading a link to content or a website on their Facebook page) is driving even more traffic across the Internet than Google. The way that businesses of all sizes penetrate the Internet, mobile and social media can spell the difference between success and failure. Analysts predict that companies will be spending an additional $50 billion to advertise in these mediums in the next few years. This panel reveals the ins and outs of attracting and building an online and mobile audience — and doing so in a way that sharpens your brand and makes it more competitive in the global marketplace.
Global Conference 2013
Former Prime Minister Tony Blair, philanthropist Bill Gates and Strive Masiyiwa of Econet Wireless discuss advancing prosperity in Africa.
