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Global Conference 2010 | Steering Business Toward Sustainability
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Panel Detail:

Tuesday, April 27, 2010
4:00 PM - 5:15 PM

Steering Business Toward Sustainability

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Moderator Nancy McFadden of PG&E Corp. listens as Arthur Rubinfeld of Starbucks describes the company's "Shared Planet" strategy. Starbucks is aiming for all new company-owned stores worldwide to be LEED-certified by the end of 2010.

Businesses long ago realized that going green is not just a smart P.R. move — it's good for the bottom line as well. But how far have most corporations really gone? Has the business community lost any of its resolve, or has the imperative to go green reached critical mass? How can major corporations lead the way to create positive changes throughout their supply chains? How does a commitment to sustainability affect employees and the community at large? This panel identifies which companies are leading the way, outlines the practical steps they've taken and measures the reaction from customers along with the costs and cost savings.


Terry Kellogg, CEO, 1% for the Planet

Rich Lechner, Vice President, Energy and Environment, IBM

Arthur Rubinfeld, President, Global Development, Starbucks

Andrew Shapiro, Founder and President, GreenOrder

Olivier Weber, President, South America Foods, PepsiCo Inc.


Nancy McFadden, Senior Vice President and Senior Advisor to the Chairman and CEO, PG&E Corp.

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