|
Panel Detail:
Monday, April 26, 2010
4:00 PM - 5:15 PM
Emerging Technologies, Global Strategies
Speakers:
Laurent Gil,
President and CEO, Viewdle
Michael Gough,
Vice President of Experience Design, Adobe
Hal Varian,
Chief Economist, Google
Moderator:
Ernest Wilson III, Dean, Annenberg School for Communication & Journalism, University of Southern California; Chairman, Corporation for Public Broadcasting
 |
|
Hal Varian, right, of Google says technology has created a new business model that he calls the "micro multinational," allowing companies with tiny staffs to coordinate work activity using e-mail, Voice over Internet Protocol, wikis, Google Calendar and Google Docs. At left is Michael Gough of Adobe.
|
|
Today technology firms need fresh strategies for specific segments of the global marketplace. Markets are maturing throughout the developed world; the ability to keep sales thriving in North America, Europe, Japan and South Korea hinges on pushing the boundaries of rich multimedia experiences, super-fast broadband and new ways to interact with computing and integrate it into daily life. Meanwhile, there are vast new markets to tap in the developing world, but these consumers demand products with low costs and heightened durability and reliability under more adverse conditions. The tech firms that maintain an edge are focusing on developing new products tailored to today's media-savvy consumer — from on-demand content and online software, richer multimedia and changing interfaces to computing functions that are integrated into cars and homes behind the scenes. At the same time, these companies must find ways to package more established products to appeal to customers in China, India, Latin America and the Middle East. Whether it's mobility, pervasive computing or graphics, what are the most exciting emerging technologies? How will they impact the future of computing? How are the key players adapting to the demands of various global markets?
| 
