Rob Bredow is chief technology officer and visual effects supervisor at Sony Pictures Imageworks. Bredow created Imageworks' open-source initiative, most recently releasing Alembic, Open Color I/O and Open Shading Language. He has been instrumental in the advancement of Imageworks' lighting and rendering pipeline and is recognized for his ability to mesh visual effects, animation and innovative technology into a seamless whole. Applications like Katana, the look development and lighting package, and Arnold, an advanced global illumination renderer, have seen growing commercial adoption under Bredow's leadership. Previously he was VFX supervisor for the films "Cloudy With a Chance of Meatballs" and "Surf's Up," which was nominated for an Academy Award and won two Annie Awards for its effects. Bredow was involved in creating many of the complex visual effects featured in "The Polar Express," Oscar-nominated "Stuart Little," "Stuart Little 2" and "Cast Away." Other credits include "Godzilla" and "Independence Day."

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Better Than Real Life: How Virtual Worlds Are Changing the Movies

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