Ian Swanson is vice president of product and partnerships at American Express. He oversees development of loyalty programs and virtual currencies on a global scale across multiple consumer sectors. He previously served as CEO and co-founder at Sometrics prior to its acquisition by American Express, where he led the company's analytics, payments and optimization platform expansion to online merchants worldwide. Under Swanson's leadership, Sometrics launched the industry's first global virtual currency platform in 2008, helping publishers manage all virtual currency monetization from multiple payment offerings. Today, the platform has more than 3.3 trillion units of virtual currency with a global reach supporting 90 different payment options and serving an audience of 225 million gamers in 180 countries.

Panel:
Virtual Money and Virtual Goods in the Real Economy

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