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Global Conference 2010 | Lynda Resnick
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Speaker's Biography:

Lynda  Resnick
Lynda Resnick
Owner, POM Wonderful, FIJI Water and Teleflora

Lynda Resnick is Co-Chairman of Roll International Corp. Dubbed the "POM Queen," she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category. Resnick and her husband, Stewart, also own Teleflora, FIJI Water, Paramount Farms and Paramount Citrus Companies. Resnick continues to create and build successful brands for all their crops and companies, including the ground-breaking and healthy pistachio treat Everybody's Nuts, Wonderful Pistachios and Cuties brand mandarin oranges. Resnick is vice chairman of the Los Angeles County Museum of Art's Board of Trustees. She serves on the executive boards of The Aspen Institute, UCLA Medical Sciences, the Prostate Cancer Foundation and the Milken Family Foundation, and is a trustee of the Philadelphia Museum of Art. Resnick revealed her marketing secrets in her best-selling book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business.

Panel:
The Frugal New Consumer

 


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