Global Conference 2009 | Michelle Gass
Michelle Gass
Executive Vice President, Marketing and Category, Starbucks
Michelle Gass is Executive Vice President of Marketing and Category for Starbucks, leading the company's global marketing and category-management functions. She leads the beverage, food, coffee and merchandise categories, the pipeline of innovation, and the overall brand, creative and marketing initiatives. Prior to this role, she served in a special assignment for Starbucks, leading its global strategy function, and worked with the senior team to drive the "Transformation Agenda" that is now the company's strategic blueprint. Outside of Starbucks, Gass serves on the board of directors for Ann Taylor. She previously worked with Procter & Gamble for six years in marketing and product development. Gass received a bachelor's degree in chemical engineering from Worcester Polytechnic Institute and an M.B.A. from the University of Washington.
Panel:
Marketing 3.0: Reaching Consumers and Getting Them to Buy
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