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Steven Rubenstein is President of Rubenstein Communications Inc., which specializes in strategic communications, publicity and media relations. He is also senior executive vice president of an affiliated company, Rubenstein Associates Inc. He plays a key role in setting both firms' business and client service standards and objectives while directly handling a portfolio of clients that includes "The Late Show with David Letterman," Tishman Speyer Properties, Paramount Pictures, the Metropolitan Opera, National Geographic, The New York Post and the Partnership for New York City. He is known for planning and coordinating media coverage of large-scale events, such as the Tribeca Film Festival, New Year's Eve in Times Square, the lighting of the Rockefeller Christmas Tree and Fleet Week. His activities on behalf of his clients include developing strategies, programming campaigns, serving as spokesman, building brands, managing crises, forging alliances and influencing public opinion. He received a bachelor's degree from the University of Pennsylvania.

Panel:
The Changing Rules of PR and Corporate Influence in the Digital Age

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