Sponsors

C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School specializing in corporate strategy, and Chairman and Founder of The Next Practice. A globally recognized business guru, Prahalad has consulted for the top management of many of the world′s foremost companies, such as Ahlstrom, AT&T, Cargill, Citicorp, Eastman Chemical, Oracle, Phillips, Quantum, Revlon, Steelcase and Unilever. Prahalad serves on the board of directors of NCR Corporation, Hindustan Lever Limited and the World Resources Institute. Prahalad co-authored Multinational Mission: Balancing Local Demands and Global Vision (1987), Competing for the Future (1994), named the Bestselling Business Book of the Year and The Future of Competition: Co-Creating Unique Value with Customers (2004), which was translated into ten languages and described by Business Week as "provocative" and "an important book full of disruptive ideas." The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profit (2004) was selected as one of the best books of 2004 by The Economist, Fast Company and Amazon.com. Prahalad is also the author of numerous award-winning articles, several of which won the Harvard Business Review McKinsey Prizes. Other prizes include European Foundation for Management Award in 1993, 1994 Maurice Holland Award as the Best Paper and the 1997 ANBAR Electronic Citation of Excellence.