Delivering Happiness: A Path to Profits, Passion, and Purpose

September 23, 2010

4:30pm - 6:00pm

Santa Monica


Tony Hsieh, CEO of



As CEO of, Tony Hsieh sells more than $1 billion worth of shoes and other merchandise a year. Now he's selling happiness as the cornerstone of commerce in his book "Delivering Happiness: A Path to Profits, Passion, and Purpose."

Hsieh's philosophy is that empowered employees will result in contented customers. It seems to be working: Zappos is the largest online retailer of footwear, and for two years running, it has cracked the Top 25 on Fortune's "best companies to work for" list.

Among the company perks are free lunches, 100 percent paid health insurance premiums and concierge services. After Amazon purchased Zappos last year for more than $1.2 billion, employees received a retention bonus equal to 40 percent of their annual salary.

click here to download slides
click here to download slides

Hsieh's creativity is one reason Zappos was ranked No. 20 on Fast Company's 2009 list of "the world's most innovative companies."

At this Milken Institute Forum, Hsieh discussed "Delivering Happiness," his views on company culture and customer service, and the reason Zappos offers new employees $2,000 to quit after they have completed their initial training.

A Harvard graduate, Hsieh co-founded LinkExchange, an Internet advertising network that Microsoft purchased for $265 million in 1999. That same year he joined Henderson, Nev.-based Zappos as an adviser, then investor through Venture Frogs LLC (where he is still general manager), and eventually CEO.