Inside Apple: How America's Most Admired - and Secretive - Company Really Works
Adam Lashinsky, senior editor at large, Fortune
June 18, 2012
4:30 p.m.-6:00 p.m.
Santa Monica
Apple, the world's most valuable company, is famously secretive. Of course, it's one thing to keep details of next-generation products from gadget-obsessed fans. It's another to keep a new employee in the dark about what job they've been hired to do.
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| Inside Apple with Adam Lashinsky- Studio Session at Milken Institute |
That's just one of many eccentricities revealed in "Inside Apple: How America's Most Admired - and Secretive - Company Really Works," the New York Times and Wall Street Journal bestseller by Adam Lashinsky, senior editor at large for Fortune magazine. Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is coping in the aftermath of founder Steve Jobs' death.
At this Milken Institute Forum, Lashinsky will reveal the secrets and strategies that have allowed Apple to churn out hit after hit and inspire a cult-like following for its products, and he'll give his view on what's ahead for Apple in a post-Jobs world.
It's a story Lashinsky is well-qualified to tell. A long-time tech reporter, Lashinsky predicted in 2008 that the then unknown Tim Cook would succeed Jobs as CEO. Perhaps the best testimonial is that Walter Isaacson, who is well-versed in all things Apple as the author of the acclaimed biography "Steve Jobs," is enthusiastic about "Inside Apple."
"Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general," Isaacson said.
Lashinsky covers Silicon Valley and Wall Street for Fortune, where he has been on staff since 2001. He appears weekly on Fox's "Cavuto on Business," co-chairs Fortune's annual Brainstorm Tech conference, hosts Fortune.com's CEO interview series "Connected," and is a frequent speaker and panel moderator. Prior to joining Fortune, Lashinsky was a columnist for The San Jose Mercury News and TheStreet.com; a reporter and editor for Crain's Chicago Business; and a reporter for Japan's Nikkei Weekly as a Henry Luce Scholar. Lashinsky holds a degree in history and political science from the University of Illinois at Urbana-Champaign.
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