Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
Lynda Resnick
March 9, 2009
4:30 p.m. - 6:00 p.m.
Milken Institute
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| Lynda Resnick talks about the keys to a successful marketing campaign during her appearance at the Milken Institute. |
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POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. What do these iconic brands have in common? They were all built by one remarkable woman: Lynda Resnick.
One of the best marketing minds in American business, Resnick talked about the secrets of her success – which she describes in detail in her new book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business – at this Milken Institute Forum.
Resnick believes that every company can find elements of intrinsic value that consumers will desire. She talked about how every successful marketing campaign begins with uncovering these hidden gems and communicating their value honestly and transparently. Her approach can help any company – large or small – break through marketplace clutter and consumer cynicism, creating blockbuster brands with true staying power.
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