Tell to Win: Connect, Persuade, and Triumph With the Hidden Power of Story
Peter Guber
March 29, 2011
4:30 p.m.-6:00 p.m.
Santa Monica
 |
| "Failure and success are very close to one another. Look at any sports team, look at any movie, look at any event. They're very close. The seeds of failure are baked into every great success, and in every failure there's the opportunity to have great success," filmmaker and author Peter Guber said. |
|
Filmmaker Peter Guber is an expert storyteller, responsible for such award-winning films as "Midnight Express," "The Color Purple," "Gorillas in the Mist," "Batman" and "Rain Man." In his latest book, "Tell to Win," Guber maintains that telling purposeful stories is the secret to success in not just filmmaking but in business and in life.
Guber draws on research as well as his personal experiences and those of other successful people - opinion maker Arianna Huffington, YouTube founder Chad Hurley, the Dalai Lama, director Steven Spielberg, former South African President Nelson Mandela and boxer Muhammad Ali among them - to show how storytelling is the ultimate tool for motivating people and sealing deals.
At this Milken Institute Forum, Guber discussed "Tell to Win" and described how purposeful storytelling can be the ultimate tool in persuasion.
The book details:
How Guber persuaded Fidel Castro to let his crew film in Havana Harbor
How Michael Jackson used his pet snake to teach a lesson about dramatic impact
How entrepreneur Kevin Plank turned sports clothier Under Armour into a billion-dollar business by training his staff to tell a story that made their customers the hero
Guber, currently chairman and CEO of Mandalay Entertainment Group, has served as studio chief at Columbia Pictures; co-chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; and chairman and CEO of Sony Pictures Entertainment. He oversees one of the nation's largest combinations of professional baseball teams and venues and is the co-owner of the NBA's Golden State Warriors. He is also a longtime professor at UCLA, a Harvard Business Review contributor and a thought leader who speaks at business forums around the country.
|
 |
|
|
|
 |
 |
|
 |
 |
Global Conference 2013
Former Prime Minister Tony Blair, philanthropist Bill Gates and Strive Masiyiwa of Econet Wireless discuss advancing prosperity in Africa. |
|
 |
|
|
|
