As the Middle East looks to its neighbors for potential outward investment, the gaze has concertedly turned towards Africa. The adjacent continent is equally nonhomogeneous as the MENA region, with many different industries, prospects, cultures, languages, and peoples to navigate when evaluating the investment landscape. As with any growth opportunity, there are challenges to consider. Investors must assess governance structures, political environments, culture, tradition, and regulatory policies alongside the human capital dividends, growth potential, and promise of these emerging markets.
This session will serve as a roadmap for navigating the African opportunity, sharing examples of international actors who have entered continental markets successfully, alongside regional case studies highlighting best practices and common missteps along the way.