2011 Milken Institute Summit
Chairman and CEO, MediaLink
Michael Kassan is founder, chairman and CEO of MediaLink, a leading Los Angeles- and New York City-based advisory and business development firm that provides strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning and competitive analysis to many of the Fortune 100's biggest global brands. Previously, Kassan was president, chief operating officer and vice chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age. Prior to Initiative, he was president and chief operating officer of International Video Entertainment. Kassan has served on the board of the Hollywood Radio & Television Society, California's Little Hoover Commission, the Los Angeles Cultural Affairs Commission and State Senate Select Committee on the Entertainment Industry as chairman.