CEO, SpringHill Entertainment and UNINTERRUPTED
Maverick Carter, CEO of SpringHill Entertainment and UNINTERRUPTED, oversees the companies’ overall strategic directions, spearheads new content development, and guides their multi-platform global distribution efforts. In addition, Carter leverages key relationships and provides unique insight to create original and authentic content across a variety of mediums. With a steadily expanding portfolio of innovative projects, Carter has quickly become an influential figure in the media and entertainment industry. One of his fastest growing ventures is UNINTERRUPTED, the digital media company created by Carter and LeBron James that empowers athletes with a platform to develop and amplify their stories. Carter also oversees SpringHill Entertainment, the entertainment and content company that creates compelling stories for television, features, and digital. As the long-time manager of James’ business interests, Carter also has an extensive background in marketing and business development.