A passionate entrepreneur, Erica shift her career to found her own business in 2013. CEGH Tecnologias Educacionais is an education technology company providing solutions online with on-demand tutoring. By helping the students when they need most, the company has the purpose of changing the education space in Brazil through innovation. The startup received several awards for innovation such as Wayra (Telefonica Group), Startup Brazil, Startup Rio and Sao Paulo City Hall awards. Prior to that, Erica worked for six years in the financial markets for banks such as Deutsche Bank and HSBC. Starting as a trainee at HSBC Bank Brasil, she had the opportunity to work in the corporate banking and private banking divisions. In 2013, she became a Chartered Financial Analyst.(r) Erica is an electronic engineer from the University of Sao Paulo, and during undergrad, she was a DAAD (Deutscher Akademischer Austauschdienst) scholarship holder and exchange student at Technische Universität Berlin.