Gur is an entrepreneur and one of Israel's most experienced high-tech investors. He is a member of Israel Innovation Research Authority. Gur is the first investor and the active chairman of WalkMe, a company that provides the first Digital Adaptation Platform (DAP) and the leader in the "Internet Guidance and engagement" field. Gur was one of the first investors in Objet (today Stratasys), a world leading company in 3D printing; the first investor in Retalix, one of Israel's most successful companies (sold to NCR) and investor and director in many successful Israeli companies. Gur took his first company, Quality Computers 77, public in Israel. Gur is a frequent lecturer about "Reaching Targets (The Mountain)" and "Building Successful Companies (The Human Factor)" in various institutions in Israel. In addition, Gur is also a poet and a writer.