Cameron Saul co-founded Bottletop in 2002 with a mission to empower artisans and young people through the creation of sustainable luxury fashion accessories. Saul launched the music side of Bottletop through the UK wide 'Sound Affects' album series in 2005 and the contemporary art side through the 'Full Circle' program in 2009. Bottletop has collaborated with brands including Mulberry, Narciso Rodriguez and DKNY and has partnered with the Rio 2016 Olympics and BAFTA. The brand is worn by luminaries including Emma Watson, Candice Swanepoel and Gigi Hadid. The Bottletop Foundation supports health education projects in Ethiopia, Kenya, Zimbabwe, Brazil and the UK.