Joseph F. Coughlin, PhD, is founder and director of the Massachusetts Institute of Technology AgeLab. He teaches in MIT's Department of Urban Studies & Planning and the Sloan School's Advanced Management Program. Coughlin conducts research, speaks and consults on the impact of global demographic change and technology trends on consumer behavior, business innovation and public policy. He produces the online publication Disruptive Demographics. His new book, "The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market," is forthcoming in 2017 from Public Affairs Press.