Mike Perlis is president and CEO of Forbes Media, the first non-family member to run the company. He spearheaded the innovative strategy that dramatically shifted toward digital and branded products, which resulted in the sale of majority ownership in the company to Hong Kong-based investors in 2014. Previously, he was a general partner at SoftBank Capital, where he specialized in digital content startups working with Beliefnet, Huffington Post, Associated Content and Buzzfeed. Earlier, he was president and CEO of Ziff-Davis Publishing, publisher of GQ, president of Playboy Publishing, president of TVSM, publisher of Runner's World and Men's Health, and chairman and CEO of IDG Peterborough. He began his career as the co-founder of New England Publications in Maine. He served on the boards of Beliefnet, Buzzfeed and GSI Commerce and was chairman of Associated Content before its sale to Yahoo. He is on the board of advisors of the Newhouse School at Syracuse University and is a trustee of Outward Bound International.