Global Conference 2017
The Business of Sports
Wednesday, May 3, 2017 / 11:15 am - 12:15 pm
Being successful and profitable in the multibillion-dollar sports industry - from traditional franchises to entertainment-oriented operations and broadcasting companies - requires executives with not only bottom-line acumen, but the ability to manage exceptionally talented personalities, nurture lasting ties with fans, and continually stay abreast of and implement innovative media strategies.
- How are the revenue streams of these diverse organizations evolving?
- How do these businesses keep their branding fresh and flexible, especially when challenged by adverse news or shifting personnel?
- How have community service needs evolved over the past decade, and how will they change going forward?