Global Conference 2016

The popularity of mobile technology is transforming the way we live, and the way we behave as consumers. Amazon estimates that 70 percent of its holiday-season traffic came from mobile devices, a figure that illustrates our growing reliance on smartphones. But revenue from mobile traffic, for Amazon and others, does not yet reflect that enormous surge in audience engagement. Whether the challenge is creating revenue streams from content flow, or optimizing user-based data, or transitioning users into customers, experts believe that monetizing mobile remains the strongest growth opportunity in the digital ecosphere. What are the best practices in this space, and what disruptions lie ahead? Will a company's ability to monetize mobile ultimately determine its success or failure in the coming decade?

Moderator

Kara Swisher

Executive Editor, Re/code

Speakers

Andrew Appel

President and CEO, IRI

Carolyn Everson

Vice President, Global Marketing Solutions, Facebook

Jenny Lee

Managing Partner, GGV Capital

Spencer Rascoff

CEO, Zillow Group

Sam Yagan

Vice Chairman, Match Group; Co-Founder, OkCupid


Return to Program Detail