Monetizing Mobile: Transforming Behavior into Bottom-Line Results
Monday, May 2, 2016 / 3:45 pm - 4:45 pm
International Terrace


Kara Swisher, Executive Editor, Re/code

Andrew Appel, President and CEO, IRI
Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
Jenny Lee, Managing Partner, GGV Capital
Spencer Rascoff, CEO, Zillow Group
Sam Yagan, Vice Chairman, Match Group; Co-Founder, OkCupid

The popularity of mobile technology is transforming the way we live, and the way we behave as consumers. Amazon estimates that 70 percent of its holiday-season traffic came from mobile devices, a figure that illustrates our growing reliance on smartphones. But revenue from mobile traffic, for Amazon and others, does not yet reflect that enormous surge in audience engagement. Whether the challenge is creating revenue streams from content flow, or optimizing user-based data, or transitioning users into customers, experts believe that monetizing mobile remains the strongest growth opportunity in the digital ecosphere. What are the best practices in this space, and what disruptions lie ahead? Will a company's ability to monetize mobile ultimately determine its success or failure in the coming decade?