Global Conference 2016
Entertainment: Riding the Global Wave
Wednesday, May 4, 2016 / 2:45 pm - 3:45 pm
Beverly Hills Ballroom
The globalization of media and entertainment has generated a financial windfall for content producers. Amid the uncertainty that clouds much of the global economy, the market for media and entertainment content stands out. Global sales of movie tickets hit an all-time high of $38 billion last year, fueled by a 49 percent increase in China. Helped along by expanding digital markets, worldwide revenue for media and entertainment is forecast to grow about 5 percent a year through 2019. Globalization also is providing new sources of funding to pay for productions. But the global marketplace also presents challenges for content producers, who now must make movies and programs that appeal to increasingly sophisticated consumers across diverse cultures. It's not enough to know if a movie or TV show will "play in Peoria." It has to play in Beijing, Mumbai and Moscow as well. This panel of leading figures in global media will discuss how to harness the trends that are shaping the nature of content, as well as how the content is increasingly financed and who is likely to watch it.