Global Conference 2016
Global Retail: Adapting to Changing Tastes
Wednesday, May 4, 2016 / 11:15 am - 12:15 pm
The expanding population of high-net-worth individuals and families in emerging markets is one of the greatest economic opportunities of the last two decades. As these consumers' sophistication grows along with their wealth, their demand for leading brands, as well as luxury goods and experiences, has mushroomed. At the same time, e-commerce has enabled brands and buyers to interact in new ways, making the relationship more complex and potentially lucrative. But as some elite Western brands have learned, simply showing up in new markets is no guarantee of success. For example, studies have found major differences between Chinese and Indian consumers in what motivates luxury spending. How should luxury brands market their wares across Latin America, Asia and other developing regions? What factors will determine success in the region over the next 10 years?