Global Conference 2012
Vice President, Global Digital and Consumer Engagement, Kraft Foods
Bonin Bough is vice president of global digital and consumer engagement at Kraft Foods. He oversees Kraft's digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm's product portfolio. Bough has been recognized as one of the hottest rising stars in business; he is one of Fortune's 2011 "40 Under 40," Fast Company's 2011 "100 Most Creative People in Business" and Ebony's "Power 100." Prior to joining Kraft Foods, Bough spent three and a half years at PepsiCo, where he oversaw companywide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. He was instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy, helping to make it one of Fast Company's "Most Innovative Companies" in 2011.