Global Conference 2011
Executive Director, Institute of Communication Technology Management, USC
Lucy Hood is executive director of the University of Southern California's Institute of Communication Technology Management, offering its members cutting-edge global research and business strategy, executive education and leadership forums for the digital industry. Prior to USC, Hood was president of Fox Mobile Entertainment and senior vice president of News Corp., where she was an architect of corporate digital strategy. She built News Corp.'s mobile business through partnerships with companies such as Vodafone, AT&T, Verizon, Qualcomm, Nokia and Verisign. She led the team that launched text messaging in the U.S. on "American Idol," and invented the Mobisode, or short programs for mobile phones. Hood played a key executive role in launching numerous technology businesses at Fox, including Fox.com and FX Cable. Previously, she was an executive at Paramount Pictures. Hood holds an M.B.A. from Columbia University′s Graduate School of Business and a B.A. from Yale University.