Global Conference 2011
President and CEO, Mogreet
James Citron is president and CEO of Mogreet, a video-based mobile marketing platform. In the past five years, he has raised more than $10 million in capital and created one of the country's most successful mobile marketing companies, serving such marquee brands as ABC, Nike, Reebok, Bloomingdale's, Macy's and Steve Madden. Regarded as one of the foremost experts on mobile marketing in the U.S., Citron was selected as a member of the Mobile Marketing Association's U.S. Consumer Best Practices Committee and serves on the MMA's Mobile Advertising Committee. A frequent speaker at leading business, marketing, and mobile industry conferences, he is a published author and educator. Prior to Mogreet, Citron launched a mobile phone personalization business for Motorola in 30 countries. Earlier in his career, he was as an investment banker at Deutsche Bank Securities, where he advised telecommunications companies on merger and acquisition strategies. Citron is a graduate of Princeton University.