Global Conference 2011
Rainforests and Ruins: Utilizing Local Assets to Generate Growth
Tuesday, May 3, 2011 / 9:30 am - 10:45 am
Over the past decade, efforts have been made to engage local communities around the world in appropriately valuing their cultural and environmental assets to increase the potential for development and growth. From the ever-expanding ecotourism market to the emergence of cultural heritage-themed artisans and vendors at archaeological sites, the market can support local populations, conserve the environment, promote cultural appreciation and provide a rewarding experience for travelers. According to a study by the Global Heritage Fund, cultural heritage sites in the developing world could generate up to $100 billion a year by 2025. Ecotourism now generates over $30 billion in revenues. What are the most effective models to ensure that all stakeholders truly benefit? How can the market be structured to provide both a double-bottom line return both financially and socially? Panelists will discuss current initiatives to utilize cultural and environmental assets to generate economic growth in local communities while providing a more meaningful experience for tourists.