Global Conference 2011
Exporting Entertainment: Global Platforms, Worldwide Audiences
Wednesday, May 4, 2011 / 4:00 pm - 5:15 pm
U.S. films and TV series are judged not only on their domestic market, but also on the ability to sell overseas. It's often been said that culture is America's greatest export - but today it's a pretty significant import, too. Ideas are flowing both ways: Foreign films can rack up major U.S. box office receipts, while multiple reality and talent shows, as well as concepts like "The Office," arrived in the U.S. courtesy of international producers. It's no longer just a matter of adding subtitles or dubbing into other languages - today, shows and cable movies might be fully remade and reshot in multiple markets to fit the local context. How does the globalization of entertainment affect business decisions - and creative direction? Are business models keeping up with technology innovations like mobile video streaming platforms? How do international standards of intellectual property protection affect the equation?