Like the hero in a dime-store novel, will the iPad rescue publishing? Tablet computers as well as the Kindle and other e-readers have created a new platform for books, magazines and newspapers. The California start-up Vook may demonstrate the path forward: It packages cookbooks, workout manuals and even novels with illustrative video clips, then sells these video-text hybrids through Apple's iTunes Store. But what will readers pay for these products, and can this model sustain the big traditional publishers? Is salvation just wishful thinking on the part of a dying industry? Some say there will always be a place for print. In the news industry, print is too slow for breaking news, but does printed analysis have a place? In publishing, text-heavy books may be perfect for an e-reader, but will beautifully illustrated, tactile tomes become even more valuable? What lessons can publishers learn from the music industry's response to the digital revolution?
Executive Vice President, Milken Family Foundation; Partner, Law Offices of Maron & Sandler
President and Chief Intelligence Officer, Social Strategy1
Executive Vice President, Global Product and Content Development, Houghton Mifflin Harcourt
Co-Founder and CEO, Open Road Integrated Media; former President and CEO, HarperCollins Publishers Worldwide