Global Conference 2010

Speaker's Biography

Frank Luntz

Founder and President, The Word Doctors

Frank Luntz is Founder and President of The Word Doctors, a consulting firm focusing on message and image creation. Called "the Nostradamus of pollsters" and named one of the four "Top Research Minds," Luntz has written, supervised and conducted thousands of surveys, focus groups, ad tests and dial sessions in more than two dozen countries. His clients include numerous Fortune 100 companies; the entire soft-drink, hotel and motion-picture industries; the U.S. Chamber of Commerce; the National Association of Manufacturers; and the Business Roundtable. His "Instant Response" focus group technique has been profiled often on television and elsewhere. In 2008, Luntz was the "Focus Group Czar" for Fox News. He is the author of Words That Work: It′s Not What You Say, It′s What People Hear and What Americans Really Want … Really. Luntz graduated from the University of Pennsylvania and received a Ph.D. in politics from Oxford University.

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