Global Conference 2010
Founder and CEO, PPS Portfolio Performance Ltd.
Everaldo Franca is CEO and Founder of PPS Portfolio Performance Ltd., an investment consultancy focusing on Brazilian pension funds, asset allocation, risk management and portfolio performance evaluation. Founded in 2006, PPS has been recognized in Brazil as one of the most respected firms in its field, and Franca has been named "Investment Consultant of the Year" for the past three years by Brazilian pension funds. Before founding PPS, Franca worked in the Brazilian financial industry for 11 years. Prior to that, he served as chief financial officer of ECOM Group, a soft-commodities multinational company. He has taught finance at Mackenzie Presbyterian University in São Paulo and in the M.B.A. program of the University of São Paulo′s Institute of Administration Foundation. He co-authored the books Risk Management in Pension Funds and Business Finance in Less Developed Capital Markets. Franca received an engineering degree, and a master′s and Ph.D. in finance, from the University of São Paulo.