Global Conference 2010
From Ancient Ruins to Modern Profits: Cultural Heritage as an Asset Class
Tuesday, April 27, 2010 / 4:00 pm - 5:15 pm
Could it be that the best way to find the next emerging asset class is to look beneath the ground? In communities from Peru to Italy to Israel, the potential financial return from assigning a real value to archaeological heritage is vast — and yet thus far untapped. From tourism to infrastructure to education, investing in preservation represents a unique opportunity to promote local community development, generate job creation and rescue fragile cultural assets that bridge thousands of years of human history.