Steering Business Toward Sustainability
Tuesday, April 27, 2010 / 4:00 pm - 5:15 pm
Nancy McFadden, Senior Vice President and Senior Advisor to the Chairman and CEO, PG&E Corp.
Terry Kellogg, CEO, 1% for the Planet
Rich Lechner, Vice President, Energy and Environment, IBM
Arthur Rubinfeld, President, Global Development, Starbucks
Andrew Shapiro, Founder and President, GreenOrder
Olivier Weber, President, South America Foods, PepsiCo Inc.
Businesses long ago realized that going green is not just a smart P.R. move — it's good for the bottom line as well. But how far have most corporations really gone? Has the business community lost any of its resolve, or has the imperative to go green reached critical mass? How can major corporations lead the way to create positive changes throughout their supply chains? How does a commitment to sustainability affect employees and the community at large? This panel identifies which companies are leading the way, outlines the practical steps they've taken and measures the reaction from customers along with the costs and cost savings.