The Business of Aging
Population aging increasingly impacts markets around the world, an opportunity too compelling for businesses to ignore. In this essay series, leaders in aging expose outdated assumptions about longevity, outline solutions to foster an intergenerational workforce, and share strategies to develop relevant products and services.
A new report from the Center for the Future of Aging looks at the growing economic power of older adults, the underutilized resource of mature workers, advances that can dramatically extend lifespan, health and productivity, and a call to action.
With millenials excelling at “digital intelligence” but often lacking life experience and “emotional intelligence,” Airbnb’s Chip Conley makes a case for intergenerational learning and the crucial role the “Modern Elder” can play in the workplace.
The barrier to market success in the longevity economy is not a lack of interest of older consumers but rather that businesses need to develop products that thrill and excite them, argues Joe Coughlin.
In order to solve the U.S. longevity wealth crisis, Robert R. Johnson’s essay makes a case for a strategy based on investment in the equity market and compound interest rather than on saving money.
Peter W. Mullin argues that supporting transformational products, services, and ideas to empower enhanced health and wealth expectancy, longer lives, lived well, will be the new retirement goal for all.
Jennifer Pryce examines the reasons why impact investors have yet to tap into the opportunities that global aging presents, and outlines three steps to channel capital into potential markets that impeding demographic changes will entail.
Seth Sternberg, CEO of Honor, makes the case for a new approach of developing technology for older people by specifically addressing their real problems and needs rather than assuming that technology and the 65+ generation don’t mix.