Martha Amram
Senior Fellow; CEO, WattzOn
Energy, Environment & Natural Resources, Financial Innovations, Sustainable Development


Dr. Martha Amram is the founder and CEO of WattzOn, which offers consumers online tools for personal energy management.

Amram has had a varied career in business and academia. She is an experienced consultant, speaker and author, with expertise in the valuation and strategy of risky growth projects. As a consultant, she has worked with Fortune 500 companies and startups on the value of R&D projects, managing the R&D pipeline, valuation of joint ventures and more. Amram has worked in wide range of industries, including semiconductors, pharmaceuticals, consumer goods and oil exploration. The co-author of Real Options (Harvard Business School Press, 1999) and Value Sweep (Harvard Business School Press, 2003), she is a frequent speaker on valuation and growth strategy.

Recent startup experience includes serving as the interim CEO of Vocomo Software and as the chief economist of PLX Systems (where her algorithms for valuing intellectual property were written into the company's software product.) Amram co-founded Glaze Creek Partners, a consulting firm, which she sold to Navigant Corporation in 1999. At Navigant, she led the real options practice area. Amram has also prepared expert testimony on valuation and risk while a vice president at Analysis Group Inc. and was an assistant professor at Boston University.

Amram is a graduate of the University of Washington in mathematics and economics and holds a Ph.D. from MIT in Applied Economics.


Related Publications
Date: April 2010
Date: May 2008
Martha Amram and and Nalin Kulatilaka
Date: April 2007
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Martha Amram and Nalin Kulatilaka
Date: February 2007
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